VIRTUAL MUSICIAN SUMMIT

MAY 29 & 30, 2020

VIRTUAL MUSICIAN SUMMIT

MAY 29 & 30, 2020

REVEALED

The Post-Pandemic “Secret Weapons”
of 13 World Class Musicians

Welcome to the Virtual Musician Summit

A two-day event where proven musician-entrepreneurs unveil step-by-step techniques to get an edge in marketing concerts, building your own social media content, building online streams of income that you can rely on during troubled economic times, and much, much more.

REVEALED

The Post-Pandemic “Secret Weapons” of 13 World Class Musicians

Welcome to the Virtual Musician Summit

A two-day event where proven musician-entrepreneurs unveil step-by-step techniques to get an edge in marketing concerts, building your own social media content, building online streams of income that you can rely on during troubled economic times, and much, much more.

SPEAKERS FEATURED IN

SPEAKERS FEATURED IN

HERE'S A TASTE OF WHAT YOU'LL LEARN AT THIS 2-DAY SUMMIT

VIDEO BRANDING
How one marketing guru who’s worked with everyone from Lady Gaga to Gary Vaynerchuk uses simple video techniques to help musicians build viral marketing campaigns (even if you’re embarrassingly awkward)

EFFORTLESS NETWORKING
The step-by-step “no-sleaze” networking skills that got one Slovenian composer in the room with Hans Zimmer (and subsequent credits on The Simpsons, a CBS reality show, and other gigs that would make your jaw drop)

FINDING MANAGEMENT THAT WORKS
How a BFA dropout went from cruise ship gigs to elite management that puts his career on autopilot, and the three things you should look for when finding management for yourself

UNBREAKABLE SPEAKING SKILLS
A concert pianist turned motivational speaker reveals how you can leverage your skills as a musician to get the room hanging on every word (whether or not you’re talking about music)

HOW TO CREATE INCOME-GENERATING ONLINE COURSES
How a former engineer quit his job and built a 7-figure online empire teaching piano... and how you can too

JAPAN’S BUZZIEST 5-MINUTE PRODUCTIVITY METHOD
The “get-sh*t-done” blueprint behind a Juilliard violinist who became Japan’s best-selling “Marie Kondo of productivity” 

SILICON VALLEY SMARTS
What one professional singer learned from managing Google’s ads team

FROM UNKNOWN TO WORLD RENOWNED
The steps that one new music chamber group took to go from free concerts to world touring

HAVE IT ALL (even if it’s not all music)
How multiple professionals have used their music training to jumpstart careers in totally separate industries… while still keeping a few dream gigs on the side

DO IT YOURSELF
How one Colombian concert artist built a digital ads agency that has made tens of thousands of dollars, and along the way discovered a sneaky “CEO mindset” that eludes 99% of artists

BUILD A COMMUNITY (AND MAKE MONEY) ONLINE
How a cellist turned an unrelated class project at Juilliard into a passion project, gig “magnet”, and income stream... and how to synergize YOUR idea into a cohesive YouTube, Instagram, and Patreon strategy

DIY $$ SAVING RECORDING SECRETS FROM A GENIUS ENGINEER USED BY LANG LANG
The clarinetist and CEO of celeb boutique Skillman Music shares techniques on how to record or stream and still sound great, even when you’re flat broke

WRITE MUST-SEE EVENT COPY
A Juilliard-alum and veteran marketer with clients from GRAMMY®-winners to orchestra CEOs reveals the dead simple copy principles that his clients pay hundreds to implement (and that has resulted in glowing coverage from the New York Times, New Yorker, and more)

THE SECRET TO ADS
How one concert artist built a digital ads agency that has made tens of thousands of dollars, and along the way stumbled upon essential money-printing “CEO principles”

HERE'S A TASTE OF WHAT YOU'LL
LEARN AT THIS 2-DAY SUMMIT

  • VIDEO BRANDING: How one marketing guru who’s worked with everyone from Lady Gaga to Gary Vaynerchuk uses simple video techniques to help musicians build viral marketing campaigns (even if you’re embarrassingly awkward) 
  • EFFORTLESS NETWORKING: The step-by-step “no-sleaze” networking skills that got one Slovenian composer in the room with Hans Zimmer (and subsequent credits on The Simpsons, a CBS reality show, and other gigs that would make your jaw drop)
  • ​FINDING MANAGEMENT THAT WORKS: How a BFA dropout went from cruise ship gigs to elite management that puts his career on autopilot, and the three things you should look for when finding management for yourself
  • UNBREAKABLE SPEAKING SKILLS: A concert pianist turned motivational speaker reveals how you can leverage your skills as a musician to get the room hanging on every word (whether or not you’re talking about music)
  • HOW TO CREATE INCOME-GENERATING ONLINE COURSES: How a former engineer quit his job and built a 7-figure online empire teaching piano... and how you can too
  • JAPAN’S BUZZIEST 5-MINUTE PRODUCTIVITY METHOD: The “get-sh*t-done” blueprint behind a Juilliard violinist who became Japan’s best-selling “Marie Kondo of productivity” 
  • SILICON VALLEY SMARTS: What one professional singer learned from managing Google’s ads team
  • FROM UNKNOWN TO WORLD RENOWNED: The steps that one new music chamber group took to go from free concerts to world touring
  • ​HAVE IT ALL (even if it’s not all music): How multiple professionals have used their music training to jumpstart careers in totally separate industries… while still keeping a few dream gigs on the side
  • ​DO IT YOURSELF: How one Colombian concert artist built a digital ads agency that has made tens of thousands of dollars, and along the way discovered a sneaky “CEO mindset” that eludes 99% of artists
  • BUILD A COMMUNITY (AND MAKE MONEY) ONLINE: How a cellist turned an unrelated class project at Juilliard into a passion project, gig “magnet”, and income stream... and how to synergize YOUR idea into a cohesive YouTube, Instagram, and Patreon strategy
  • THE SECRET TO ADS: How one concert artist built a digital ads agency that has made tens of thousands of dollars, and along the way stumbled upon essential money-printing “CEO principles”
  • ​WRITE MUST-SEE EVENT COPY: A Juilliard-alum and veteran marketer with clients from GRAMMY®-winners to orchestra CEOs reveals the dead simple copy principles that his clients pay hundreds to implement (and that has resulted in glowing coverage from the New York Times, New Yorker, and more)
  • ​DIY $$ SAVING RECORDING SECRETS FROM A GENIUS ENGINEER USED BY LANG LANG: The clarinetist and CEO of celeb boutique Skillman Music shares techniques on how to record or stream and still sound great, even when you’re flat broke

THE LINEUP

Weixiong Wang

CEO of Skillman Music
Recording clientele includes Lang Lang,
TwoSetViolin, Bomsori Kim, and more

Marley Jaxx

CEO of Video Marketing Agency Jaxx Productions
Has worked alongside Gary Vaynerchuk, Seth Godin, and Randi Zuckerberg

Jacques Hopkins

Founder of 7-figure online empire PianoIn21Days
From an engineer to a proven course builder

Ken Kubota

Cellist, founder of viral Instagram and YouTube success JHMJams
Recognized in Glamour, The Strad and much more

Anže Rozman

Slovenian Composer
Member of Hans Zimmer composer
collective: Bleeding Fingers Music Group

Jacob Rokusek

BFA dropout turned Headline Singer
Often seen on stage at Casinos, Resorts,
Cruise Ships, and Holiday Entertainment 

Jade Simmons

Concert Pianist, Motivational Speaker, Entrepreneur
Former Miss America Runner-up, “A magnetic personality worth seeing” — The Washington Post

John Hong

Performing Arts Copywriter, Former National Sawdust PR Manager
Clients include nonprofit CEOs to US orchestra
Executive Directors to GRAMMY® winners

Sumire Hirotsuru

Violinist, Best-Selling Productivity Author of Supercharged Self-Management
Co-founder of "Summer in JAPAN"

Gabe Bautista

Former Classical Pianist and Composer
Current B2B Marketing Consultant

Camille Nelson, PhD

Classical Guitarist
Leadership Entrepreneur & Motivational Speaker

Kellie Rong

Classical Vocalist
Finance Operator at Google

Mike Avitable

Classical Flutist
Founder of Hub New Music

 
 

THE LINEUP

Weixiong Wang

CEO of Skillman Music
Recording clientele includes Lang Lang,
TwoSetViolin, Bomsori Kim, and more

Marley Jaxx

CEO of Video Marketing Agency Jaxx Productions
Has worked alongside Gary Vaynerchuk, Seth Godin, and Randi Zuckerberg

Jacques Hopkins

Founder of 7-figure online empire PianoIn21Days
From an engineer to a proven course builder

Ken Kubota

Cellist, founder of viral Instagram and YouTube success JHMJams
Recognized in Glamour, The Strad and much more

Anže Rozman

Slovenian Composer
Member of Hans Zimmer composer
collective: Bleeding Fingers Music Group

Jacob Rokusek

BFA dropout turned Headline Singer
Often seen on stage at Casinos, Resorts,
Cruise Ships, and Holiday Entertainment 

Jade Simmons

Concert Pianist, Motivational Speaker, Entrepreneur
Former Miss America Runner-up, “A magnetic personality worth seeing” — The Washington Post

John Hong

Performing Arts Copywriter, Former National Sawdust PR Manager
Clients include nonprofit CEOs to US orchestra
Executive Directors to GRAMMY® winners

Sumire Hirotsuru

Violinist, Best-Selling Productivity Author of Supercharged Self-Management
Co-founder of "Summer in JAPAN"

Gabe Bautista

Former Classical Pianist and Composer
Current B2B marketing consultant

Camille Nelson, PhD

Classical Guitarist
Leadership Entrepreneur & Motivational Speaker

Kellie Rong

Classical Vocalist
Finance Operator at Google

Mike Avitable

Classical Flutist
Founder of Hub New Music

WHAT YOU’RE GETTING

Over May 29-30, your ticket will grant you access to a virtual conference with 13 real classical music entrepreneurs, all expertly interviewed by Summit host Noniko Hsu. Admittance will only be granted to ticket holders.

Each video will be premiered live at a scheduled time, to recreate the conference experience. Talks will last 45 minutes to an hour, distilled to the most valuable parts of the conversation. You’ll also be able to chat with other attendees while the video is going!

WHAT YOU’RE GETTING

Over May 29-30, your ticket will grant you access to a virtual conference with 13 real classical music entrepreneurs, all expertly interviewed by Summit host Noniko Hsu. Admittance will only be granted to ticket holders.

Each video will be premiered live in a set time during the video, to recreate the conference experience. Talks will last 45 minutes to an hour, distilled to the most valuable parts of the conversation. You’ll also be able to chat with other attendees while the video is going!

🤯 WE MUST BE CRAZY 🤯

Reader, 

We don’t know what you’re thinking, but we can guess.

“Alright, all of this sounds great and I’m definitely considering it. But what is it going to cost?”

We hear you. Money’s tight. 

Frankly, it’s weird to think about spending our hard earned cash on anything right now.

We get it, because we’re musicians too.

When we designed this summit and curated this (insane!) lineup of speakers, it was likely.

Schools that didn’t prepare you as advertised. 

So we wanted to ask proven successes to give a step-by-step process of “how they did it.”

How they craft marketing campaigns for artists,

Even how folks used their artistic skill set to pivot to totally different careers (gasp!) like a private marketing business, or even at Google...

🤯 WE MUST BE CRAZY 🤯

Reader, 

We don’t know what you’re thinking, but we can guess.

“Alright, all of this sounds great and I’m definitely considering it. But what is it going to cost?”

We hear you. Money’s tight. 

Frankly, it’s weird to think about spending our hard earned cash on anything right now.

We get it, because we’re musicians too.

When we designed this summit and curated this (insane!) lineup of speakers, it was likely.

Schools that didn’t prepare you as advertised. 

So we wanted to ask proven successes to give a step-by-step process of “how they did it.”

How they craft marketing campaigns for artists,

Even how folks used their artistic skill set to pivot to totally different careers (gasp!) like a private marketing business, or even at Google...

HOW MUCH WOULD YOU PAY TO LEARN FROM PROVEN MUSICIANS ABOUT

  • Audience-building: on YouTube, Instagram, and Patreon that directly translates to new income streams
  • Productivity: How to go from “balancing” multiple projects to crushing your goals (for real, this time)
  • Public Speaking: A formula to speak with can’t-look-away charisma—whether you’re on stage or on a fan’s Instagram feed
  • ​Online Courses: How to scale your teaching method into a course that generates income while you sleep
  • Making Videos EASY: Simple, repeatable formulas for creating video content that people can’t help but share, retweet… and hire you from
  • Résumé Building: Having a rock-solid résumé that actually stands out (without using “pink paper” or other bizarre, outdated “advice”)

All of this knowledge and way more that you’d gain NOT in a 15-week semester…

...but in TWO DAYS of value-filled content of new, money making skills?

$99? $59? Nope.

Your ticket to the Virtual Musicians Summit?

$19.

That’s right.

For less than the cost of a book, we’re confident that you will walk away from our life-changing talk featuring 13 nationally and globally recognized speakers learning numerous foundational skills that will help you make money

P.S. Hey, FYI — We will NOT be selling the videos of the talks at any point after the summit. 

So if you miss it, your chance to learn proven, income-generating, career-building skills to launch your career to the MOON after the pandemic shakes out (and in some cases, before)—it’s gone forever. 

Poof.

Don’t take that chance. Get your ticket.

We’ll see you at the Virtual Musician Summit! 

HOW MUCH WOULD YOU PAY TO LEARN FROM PROVEN MUSICIANS ABOUT

  • Building an audience on YouTube, Instagram, and Patreon that directly translates to new income streams
  • How to go from “balancing” multiple projects to crushing your goals
  • ​A formula to speak with can’t-look-away charisma—whether you’re on stage or on a fan’s Instagram feed
  • How to scale your teaching method into a course that generates income while you sleep
  • Creating incredible promotional video from proven content creators
  • Having a rock-solid résumé that actually stands out (without using “pink paper” or other bizarre, outdated “advice”)

All of this knowledge and way more that you’d gain NOT in a 15-week semester…

...but in TWO DAYS of value-filled content of new, money making skills?

$99? $59? Nope.

Your ticket to the Virtual Musicians Summit? $19.

That’s right.

For less than the cost of a book, we’re confident that you will walk away from our life-changing talk featuring 13 nationally and globally recognized speakers learning numerous foundational skills that will help you make money

P.S. Hey, FYI — We will NOT be selling the videos of the talks at any point after the summit. 

So if you miss it, your chance to learn proven, income-generating, career-building skills to launch your career to the MOON after the pandemic shakes out (and in some cases, before)—it’s gone forever. 

Poof.

Don’t take that chance. Get your ticket.

We’ll see you at the Virtual Musician Summit! 

FREQUENTLY ASKED QUESTIONS

  • Who is organizing this?

Glad you asked! A team of three people:

  • Noniko Hsu, founder and summit host
  • Melissa Mashner, marketing manager 
  • John Hong, lead copywriter 

We’re all trained conservatory musicians: Noniko and Melissa play flute, while John is a clarinetist! We came together to build the Virtual Musician Summit united by a general frustration that so many of us, despite having such elaborate, decades-long musical training, have to learn skills equally crucial to a thriving music career like skillful website building, event descriptions, and bio building in a throwaway 45-minute seminar, if we’re lucky.

So we thought to bring together as many experts as we could in so many areas to give a crash course. We figure at a $19 price point, if attendees get ONE tip that makes them their money back (and much more), it’ll be worth it… not to mention everything else!

  • What’s the difference between a VIP upgrade and a Standard Ticket?

Standard Tickets get you access to the talks as they’re happening, and ALSO a recording of them all 48 hours later!

The VIP upgrade gets you everything a normal ticket does, in addition to: 

  • Full transcripts of the 10+ hours of audio from all talks (a $500 value alone!) 
  • Lifetime access to videos as well. These videos will be hosted on a private link we’ll disclose to VIP ticket buyers only at the end of the festival.
  • ​Exclusive discounts from our speakers and partners
  • Why isn’t this free? Lots of Zoom talks are happening for free.

You’re totally right! Here’s why we’re charging: to host this on a private domain and organize 13 speakers and get the word out, costs money we’re spending out of pocket, not to mention the labor involved. Many similar “conference-style” events charge much more, but we’re not looking to make a bunch of money from this. We just want musicians to commit and show up to the live Virtual Musician Summit!

  • Can I get a refund after purchasing?

Your purchase is 100% protected in the unlikely event that we cancel the summit entirely. In the interest of keeping prices as low as possible for the music community (and providing compensation stability for our speakers), we are following the physical conference model and not offering a money back guarantee for the summit.

For those that are unable to make a specific talk or talks, we’re ensuring everyone gets access for 48 hours after the completion of the summit to anything they want to check out!

  • What if I miss a live talk: can I access it later?

Yes! We totally anticipate that most people will catch talks they’re interested in as they air, and want to save some for later. For the normal ticket, we’re giving an additional 48 hours of access so you can catch a talk or two that you’ve missed! For the VIP ticket, you will have permanent access to watch, as well as transcripts to use as a reference.

  • If I have a Standard Ticket but change my mind, can I buy a VIP upgrade later or during the summit?

You will be able to upgrade your ticket to VIP prior to the conference, and there will be a link during the conference to buy, underneath the videos. 

  • There's a VIP upgrade?!

Why yes, yes there is! (Complete your purchase and we’ll let you know how to get one at a huge discount.)

  • What if I want to just catch a few talks?

No problem! We’ll be emailing a full schedule to all attendees so they can set their calendars :)

  • What’s this about chatting with other attendees?

Glad you asked! All videos will be “premiered” on a private YouTube link, and you’ll be able to use YouTube’s chat function. If you don’t have a YouTube account, you’ll be able to watch, but you won’t be able to chat unless you sign up.

  • How do I access the talks after?

You will be emailed a private link upon the conclusion of the final talk.

  • Will there be a chance to ask questions?

Since the talks have been pre-recorded, we’ve sourced a few questions from musicians already!

  • I have another question!

We love questions :) Email admin@virtualmusiciansummit.com and we’ll do our best to help out.

FREQUENTLY ASKED QUESTIONS

  • Who is organizing this?

Glad you asked! A team of three people:

  • Noniko Hsu, founder and summit host
  • Melissa Mashner, marketing manager 
  • John Hong, lead copywriter 

We’re all trained conservatory musicians: Noniko and Melissa play flute, while John is a clarinetist! We came together to build the Virtual Musician Summit united by a general frustration that so many of us, despite having such elaborate, decades-long musical training, have to learn skills equally crucial to a thriving music career like skillful website building, event descriptions, and bio building in a throwaway 45-minute seminar, if we’re lucky.

So we thought to bring together as many experts as we could in so many areas to give a crash course. We figure at a $19 price point, if attendees get ONE tip that makes them their money back (and much more), it’ll be worth it… not to mention everything else!

  • What’s the difference between a VIP upgrade and a Standard Ticket?

Standard Tickets get you access to the talks as they’re happening, and ALSO a recording of them all 48 hours later!

The VIP upgrade gets you everything a normal ticket does, in addition to: 

  • Full transcripts of the 10+ hours of audio from all talks (a $500 value alone!) 
  • Lifetime access to videos as well. These videos will be hosted on a private link we’ll disclose to VIP ticket buyers only at the end of the festival.
  • ​Exclusive discounts from our speakers and partners
  • Can I get a refund after purchasing?

Your purchase is 100% protected in the unlikely event that we cancel the summit entirely. In the interest of keeping prices as low as possible for the music community (and providing compensation stability for our speakers), we are following the physical conference model and not offering a money back guarantee for the summit.

For those that are unable to make a specific talk or talks, we’re ensuring everyone gets access for 48 hours after the completion of the summit to anything they want to check out!

  • What if I miss a live talk: can I access it later?

Yes! We totally anticipate that most people will catch talks they’re interested in as they air, and want to save some for later. For the normal ticket, we’re giving an additional 48 hours of access so you can catch a talk or two that you’ve missed! For the VIP ticket, you will have permanent access to watch, as well as transcripts to use as a reference.

  • If I have a Standard Ticket but change my mind, can I buy a VIP upgrade later or during the summit?

You will be able to upgrade your ticket to VIP prior to the conference, and there will be a link during the conference to buy, underneath the videos. 

  • There's a VIP upgrade?!

Why yes, yes there is! (Complete your purchase and we’ll let you know how to get one at a huge discount.)

  • What if I want to just catch a few talks?

No problem! We’ll be emailing a full schedule to all attendees so they can set their calendars :)

  • Why isn’t this free? Lots of Zoom talks are happening for free.

You’re totally right! Here’s why we’re charging: to host this on a private domain and organize 13 speakers and get the word out, costs money we’re spending out of pocket, not to mention the labor involved. Many similar “conference-style” events charge much more, but we’re not looking to make a bunch of money from this. We just want musicians to commit and show up to the live Virtual Musician Summit!

  • What’s this about chatting with other attendees?

Glad you asked! All videos will be “premiered” on a private YouTube link, and you’ll be able to use YouTube’s chat function. If you don’t have a YouTube account, you’ll be able to watch, but you won’t be able to chat unless you sign up.

  • How do I access the talks after?

You will be emailed a private link upon the conclusion of the final talk.

  • Will there be a chance to ask questions?

Since the talks have been pre-recorded, we’ve sourced a few questions from musicians already!

  • I have another question!

We love questions :) Email admin@virtualmusiciansummit.com and we’ll do our best to help out.

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